── Hello, I’m ✌️
Ánh
Nguyễn
Growth Marketing | Performance Marketing
Co-founder @ Én nhỏ Art Class and Lanh Lành Clothing
ABOUT ME
full-stack, ownership, data-driven
As a growth marketer, I specialize in research, analytics, and building strategies that help software products acquire new users and maximize revenue. I lead execution and collaborate with cross-functional teams to ensure timely delivery and strong results.
With a background in performance marketing, I’ve helped organizations across Education, Tech, and Fashion acquire high-value customers through paid ads and funnel optimization. I’m proficient in Meta Ads and Google Ads.
I have a sharp analytical mindset and turn data into clear insights and actionable plans.
My next goal is to become a growth marketing leader in the Tech and Education sectors.
PROFESSIONAL WORK
Experiences
I have experience in tech and education companies, focusing on product marketing, performance marketing, and project management.
(Click each bar to read more.)
FireGroup Technology
Senior Product Marketing2022 - 2024
Senior Product Marketing2022 - 2024
FireGroup provides full-suite e-commerce solutions for Shopify merchants to improve conversions, boost profitability, and scale globally.
Products managed: Ali Reviews (Product reviews – 42K+ users), Transcy (Internalization – 22K+ users), OneMobile (Mobile app builder – 3K+ users)
- Growth Strategy: Coordinated with cross-functional teams to define product vision, customer personas, and customer journeys. Developed growth strategies aligned with business goals and product roadmaps.
- Planning: Broke down business objectives into clear key results. Built multi-channel marketing plans to drive user acquisition and product adoption—leveraging paid media, content marketing, email, cross-sell, partnerships, community, and affiliates.
- Project Management: Managed cross-functional execution across marketing, product, customer success, and finance teams to ensure timely delivery and strong outcomes. Led marketing for Ali Reviews, doubling merchant growth (30K to 60K) and driving +34% revenue growth in Q4 2023.
- Campaign Monitoring: Tracked traffic, installs, install rate, branded keyword searches, and CPI on a weekly basis to quickly adjust and adapt.
- Market Research: Conducted in-depth research to identify market trends, competitor landscapes, customer needs, and growth opportunities.
- Data Analysis: Visualized data using Looker Studio. Translated user, traffic, revenue, and market data into insights that shaped product and marketing strategies.
- Go-to-Market: Launched new products, including OneMobile (400+ installs in the first month) and Transcy on WordPress (1K+ downloads in the first month). Built GTM plans for major product updates and features.
- Product-Led Growth: Aligned product and marketing roadmaps to improve key business metrics throughout the customer journey using the AARRR framework.
- ASO (App Store Optimization): Maintained up-to-date app listings and optimized them to boost organic traffic and install rates.
- Partnership and Affiliate: Worked with the partnership team to grow partner and affiliate networks. Deployed campaigns to boost brand awareness and increase both organic and commission-based traffic. Built an internal tool to support co-marketing.
- Email Marketing: Leveraged customer attributes and events to build a personalized email flow for Ali Reviews using customer.io CDP, resulting in a 6% conversion rate.
Awards
- “Go That Extra Mile” (2022)
- Innovation Award – Growth Marketing Ideation Contest (2023)
SHOPLINE Vietnam Senior Performance Marketing 2021 - 2022
SHOPLINE is a leading global SaaS company, empowering retailers to grow their businesses through e-commerce and social commerce solutions.
I managed performance marketing in Vietnam, driving lead generation for livestream, website builder products, and webinars.
- Performance Marketing: Planned and executed ad campaigns on Facebook and Google, managing a $40,000 monthly budget and generating 3,000+ leads per month.
- Campaign Optimization: Continuously optimized ad creatives and targeting. Improved CPL by 33% while maintaining strong SAL and SQL.
- Funnel Optimization: Analyzed CRM insights to enhance ad targeting and streamline lead management and nurturing.
- Product Launch: Led the marketing campaign for Instagram Live’s launch in Vietnam.
Everest EducationSenior Digital Marketing2018 - 2021
Everest Education helps students succeed in international academic environments through Math and English enrichment courses, test prep, and college consulting.
- Digital Marketing: Managed multiple digital channels to build brand awareness and generate high-quality leads, including Facebook, Google, Zalo, email, SMS, WiFi, and digital screens.
- Cross-Functional Collaboration: Contributed to key company-wide projects, including research, marketing planning, campaign management (timelines, KPIs, budgets), cross-team procedures, and training materials.
* Led marketing for the 2021 Virtual Summer Camp, resulting in +80% qualified leads, -40% CPL, and +12% conversion rate.
* Managed paid ads for the #keeponlearning campaign, promoting the online learning platform and generating 10K+ enrollments nationwide during COVID-19. - Website: Built and managed a multilingual website using Elementor. Set up landing pages and improved tracking, speed, and responsiveness.
- CRM: Implemented the Freshsales CRM system, set up data flows, and trained the sales team on effective usage.
- Reporting: Created visual reports in Looker Studio to track marketing performance and support strategic decisions.
- Automation: Set up lead processing automation and built email nurturing flows for warm leads.
- BTL Marketing: Supported BTL activities and events, working closely with business partners and vendors.
- Training: Conducted onboarding and training sessions for new team members.
Wow Art Creative Art CenterDigital Marketing Executive2017 - 2018
Wow Art is an art center that empowers children to explore and grow their creative thinking.
- Lead Generation: Managed Facebook ad campaigns to generate hot leads for the sales team.
- Content Marketing: Developed monthly content calendars and created engaging social media content to build brand presence.
- Sales Funnel Optimization: Improved lead conversion through marketing automation, chatbots, landing pages, and sales kits.
- Events & Activations: Organized marketing events, open days, art contests and exhibitions to boost brand awareness and collect leads (400–1,000 per event).
* Collaborated with brands and partners such as Mathnasium, Vietopia, tiniWorld, MarryBaby, VietBaby, Saigon Scientists, Toyota, KAO, ThaiHa Books, and local schools.
* Coordinated with vendors to deliver event materials. - YouTube Channel Production: Partnered with NidoChannel (Bao Nhi Dong) to produce a series of kids’ art and craft tutorial videos, generating 200K+ views.
- New Center Openings: Key member of the SWAT team responsible for setting up new learning centers quickly and effectively—including site surveys, budget planning, signage/POSM, paid ads, and on-site activations.
* Successfully opened 7 new locations (Districts 7, 8, 10, 11, Tan Phu, Tan Binh, and Phu Nhuan) in just 7 months, expanding Wow Art to 12 centers across HCMC. - Customer Feedback: Conducted quarterly NPS surveys across learning centers to assess customer satisfaction and inform service improvements.
WHAT I AM GOOD AT
Specialties
I’m curious to see how far I can go.
Planning & Project Management
Planning is the first crucial step in every successful campaign. Starting with clear, solid objectives—and making sure every stakeholder aligns with them—is key to achieving results. When it comes to project management, I always keep this quote in mind: “Done is better than perfect.” While we all strive for perfection, consistently delivering outputs and maintaining momentum is more valuable than delaying progress for that perfect ten.
Product Marketing
The more I learn about Product Marketing, the more I fall in love with it. One of my favorite philosophies is Product-Led Growth—where the product itself is the main driver of growth. Key business metrics like acquisition, conversion, retention and revenue are all primarily driven by the product. In this approach, marketers are no longer "outsiders" but are more connected and able to uncover growth opportunities through the product.
Performance Marketing
I used to hate numbers—until performance marketing showed me their true beauty. To me, metrics aren’t just for optimizing ads; they reveal powerful insights that shape business strategy and guide product decisions. With over 7 years of experience in performance marketing, I’ve built strong expertise in running Meta and Google Ads across the tech, education, and fashion industries—helping clients gain high-value customers and maximize revenue.
PEOPLE THINK OF ME
Feedback
I’m thankful for every piece of feedback — they help me see who I truly am.
Anh is always dedicated and attentive to detail, communicating friendly with everyone. He has a strong sense of responsibility, excellent research skills, logical thinking, and a scientific approach to work.
FireGroup’s HOD
Anh is somebody that I think many people find very enjoyable to work with because he’s so helpful and he’s always looking for ways to help and support and do whatever is necessary to get the work done.
E2’s CEO
I see he stepped a big change from a shy guy to a powerful marketing team member. He is also willing to share his experience and study with others if they need to learn from him.
E2’s COO
He is the best person among the agencies that D2N has ever worked with. His 'ownership' mindset, treating the client's brand as his own, makes him very dedicated and quick to take action.
D2N’s Co-founder
What I learned from him is that he always tries his best to do beyond his limit.
E2’s Senior Marketing Manager
He takes care of details and gives essential feedback to improve the current process.
E2’s Center Manager
WHAT I DID
Recent projects
Every project has a story. Want to hear some?
Intellens
SHOPLINE Vietnam
Én nhỏ Art Class
D2N Fashion
Lanh Lành Clothing
QUOTE
What worked for you today won't necessarily work for you tomorrow.
LEARN IS FUN
Certificates
I love learning — from jobs, requests, teammates, and courses.
MORE ABOUT ME
Stories
I’m happy to share a few more pieces of who I am.
WORK WITH ME
Contact
- nguyenvananh10a2@gmail.com
- +849 09 06 93 16
- nguyenvananh10a2
- nguyenvananh10a2
- Tan Phu Dist., HCMC