Intellens
Intellens is a promising Chrome extension that makes shopping easier—helping users find and buy products they love using just an image. We reached 518 users in the first month through ASO and Google Ads.
SHOPLINE Vietnam
SHOPLINE is a global SaaS company offering unified commerce tools for online and social selling. I led performance marketing in Vietnam, managing a $50K monthly ad budget, cut CPL by 33%, and generated 2,840+ leads per month.
Én nhỏ Art Class
At Én Nhỏ, art is fun, personal, and made for every little artist. We grow through organic social media, not paid ads. Results we’re proud of: 41% student referrals, 98% trial-to-signup rate, and 95% re-enrollment.
D2N Fashion
D2N.Official is a women’s fashion brand in Ho Chi Minh City, loved for its classy designs and premium service. I helped reshape their Meta Ads strategy—results: -66% cost per message, -51% cost per purchase.
Lanh Lành Clothing
Lanh Lành is a tiny-sized custom clothing store for kids and moms. All clothes are handmade, hand-embroidered, and crafted from natural fabrics. We mainly use Instagram ads—with a strong conversion rate of 60%.
Meet the Author

Hi, I’m Ánh—a growth and performance marketer from Ho Chi Minh City, Vietnam. This blog is where I share my take on marketing, business, and everything in between.
Learn more