D2N.Official is a local fashion brand for women based in Ho Chi Minh City, Vietnam.
Their designs are made for modern businesswomen, and their customers love the classy silhouettes, luxurious look, and exceptional service.
The founders reached out to me in October 2024. At that time, they were struggling with a high volume of inbox messages but very low conversions. Their agency showed little commitment to improving the situation.
I stepped in to help shape a new Meta Ads strategy. Our main objectives were to build a highly targeted follower base and generate qualified leads. We started by redefining their ideal customer persona, then developed ad creatives and targeting based on real customer characteristics and usage scenarios.
We tested, tracked, and refined every step.
What I really appreciate about working with D2N is that the team is open-minded and always ready to test and improve.
As a result, we achieved strong improvements:
-66% in cost per message
-51% in cost per purchase
But above all, in the world of digital marketing, I truly believe:
“What works today won’t necessarily work tomorrow.”
That’s why we’ll keep experimenting, learning, and growing.
He is the best person among the agencies that D2N has ever worked with. His 'ownership' mindset, treating the client's brand as his own, makes him very dedicated and quick to take action.
D2N’s Co-founder
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